Twitter was conceptualised as the web equivalent of SMS. But in its four years of existence, the microblog has grown way beyond even what its founders imagined. Millions of people use it in some way: to follow breaking news, to keep in touch with friends or to give expression to their emotions and opinions.
When a few Londoners in 2008 decided to leverage the power of online networking to steer social projects, they were breaking new ground. The thought was elementary: if a million people could network online, why can’t a few of them get together offline? And, thus w as born the idea of Twestival or twitter festival.
Twestival Global 2010 will be held in 175 cities around the world — including Bangalore — on March 25 in aid of international charity, Concern Worldwide. The proceeds will go to its worldwide education projects. Besides Bangalore, six cities — Chennai, Goa, Mumbai, Delhi, Kolkata and Kochi — will host Twestival this year. Each city will have its own fund-raising programme, conceptualized and organized by volunteers,
on that day.
BANGALORE TWESTIVAL AT OPUS
The Bangalore festival will include a rock show by Galeej Gurus, Repsychled, and Nakul Shenoy’s Beyond Magic, at Opus, Palace Road, from 7 pm onwards. “If you are on twitter and in Bangalore, this is a must-attend to meet your twitter friends as well as to contribute to a social cause,” said Vaijayanthi K M, regional coordinator for India. There are plans for a secondary fund-raising inter-corporate cricket match on March 27.
Jason Alexander, who manages Galeej Gurus, said: “We strongly believe in the cause of education that Twestival is supporting this year. We would like to do our part in giving back to the society & community, through what we do best…making & performing music.” Shalini Mohan, a bassist for Repsychled, is excited. “It’s a festival that’s happening all over the world on the same day. Nothing like joining hands for supporting a cause.”
Vaijayanthi says people are now more aware about Twestival. “We do not have to explain the entire premise, the motive and our intention. Companies/sponsors are also more forthcoming and willing to support us because they have seen the impact.”
Founder of Twestival Amanda Rose feels there is no shortage of people who are passionate and want to help. The challenge is coordination, not participation. “Organizing online and gathering offline allows Twestival to harness the incredible communication power of twitter to propel participation in real events. By using social media platforms such as twitter, Twestival is able to connect hundreds of independent local events into a powerful global initiative.”
SOCIAL CAUSE
Concern Worldwide, in aid of which Twestival 2010 is being held, is a 40-year-old Ireland-based international humanitarian organization working among the deprived to improve their standard of living. With a staff of about 3,200 people of 50 nationalities, it operates in 28 countries. In September last year, Concern celebrated 10 years of its work in India.
An estimated 72 million children worldwide are not enrolled in school, says Tom Arnold, CEO of Concern Worldwide. “Concern is committed to reaching those left behind, giving them access to learning and the chance to break out of the cycle of poverty. Twestival Global is revolutionizing the way concerned citizens all over the world connect to benefit the poorest among us. We are thrilled to have been chosen, and we’re rolling up our sleeves to make the most of this extraordinary opportunity,” says Arnold.
HOW IT ALL BEGAN
A group of London tweeple (people who use twitter) hosted an event called Harvest Twestival in September 2008. The objective was to meet up, have some fun and in the process help a local charity organization. They held a raffle, pooled in donations and canned food for a non-profit called The Connections in Traffalgar Square which supports the homeless.
The messages went out on twitter, the event was planned in two weeks, and sponsorships were pooled in from twitter users. The organizers expected not more than 40 to attend, but people had networked online and around 250 showed up at the venue! The Harvest Twestival was a thumping success. While on one side The Connections got the support it was looking for, the event demonstrated the power of twitter as a platform to network and rally for a social cause. The enthusiasm led the way for holding the first Twestival Global, preparations for which began with the first tweet on January 8, 2009.
A month later, on February 12, over 1,000 volunteers got together in 202 cities, including Bangalore, to organize events to raise funds for water projects around the world. Over $250 was raised in one day through events and online donations; resulting in 55 wells benefiting more than 17,000 people in Uganda, Ethiopia and India.
Says Vaijayanthi, “In 2009, Twestival India was able to raise over Rs 90,000 for the non-profits. Considering the ever-increasing number of Indians taking to twitter, we expect to more than double this amount in 2010.”
TWITTER TURNS FOUR
It was on March 21, 2006, at 9.50 pm PST, that Jack Dorsey, founder of twitter, sent out the first tweet: “just setting up my twttr”.
(This article appeared in The Times of India, Bangalore, on March 22, 2010)
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